Orchid Florals is a sanctuary of natural beauty, where every arrangement embodies elegance and sophistication and is dedicated to crafting floral masterpieces that elevate moments and inspire connections. The brand provides a sanctuary for flower enthusiasts, who appreciate the beauty of nature and seek to enrich their lives with the timeless elegance of flowers, offering a curated selection of exquisite blooms for every occasion, whether it's a celebration, a gesture of love, or a moment of solace. creating unforgettable experiences for our diverse audience.
In order to create a cohesive and memorable brand experience that resonates with the their audience, we embarked on a journey to capture the essence of Orchid Florals. Drawing inspiration from the delicate beauty of flowers placed in a vase, we crafted a logotype to represent the brand's values while appealing to their audience. The negative space within the 'O' evokes the image of a flower placed in a vase, symbolizing the brand's commitment to bringing nature's beauty into every home and office space.
Also developed, was a cohesive visual design system that incorporates modern typography, captivating imagery and color palette, (deep purples, soft lavenders, and warm peaches) reflecting the sophistication and inclusivity of the brand.
